"Chie" means the ability to see things as they really are and to recognize the truth. Developed for modern-day lifestyles, yet keeping true to ancient wisdom, Chie does not use synthetic oils and is made only with natural aromatic ingredients in powder form. In order to make the incense naturally, each product's burning time has not been altered or adjusted, preserving its natural qualities and uniqueness. Inspired by Buddhism, the Chie circle is painted with a single stroke in Zen calligraphy. It is said that the circle represents the infinite, the beginning and end of everything, enlightenment, psychology, and the universe as a whole. It is through this concept, that Chie is a collection of fragrances reflecting ancient wisdom from all over the world.